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Secure communication between the user's browser and your server. An SSL/TLS certificate ensures data **in transit** is encrypted and confidential, preventing man-in-the-middle attacks. Look for the padlock icon in the URL bar.
Encrypt all sensitive information stored in your databases. If a breach occurs, the stolen data (like passwords, PII) will be unreadable **ciphertext**, rendering it useless to unauthorized parties.
Require a second verification step (like a code from a phone app) for all administrative and user accounts. MFA blocks over 99.9% of automated account takeover attacks, even if a password is stolen.
Implement policies that protect **Personally Identifiable Information (PII)** and **Protected Health Information (PHI)**. This includes data minimization, consent management, and honoring user rights to access and deletion.